ABOUT
Largo Robotics is an established startup specializing in industrial automation and logistics hardware. Recognized within Türkiye’s automation industry, the company was acquired by AIDrivers Ltd at 2022. Despite its growth, Largo had retained the same visual identity since its founding, creating inconsistencies and limitations across key brand touchpoints.
Largo Robotics is an established startup specializing in industrial automation and logistics hardware. Recognized within Türkiye’s automation industry, the company was acquired by AIDrivers Ltd at 2022. Despite its growth, Largo had retained the same visual identity since its founding, creating inconsistencies and limitations across key brand touchpoints.
Challenge
The human perception is still in a ´not’sure´mode to accept the new global shift towards getting automaded, and ports are not an exception. This is a challenge for all other companies and so is for largo robotics. the new identity had to position itself in a way that can simply create a safe and trustable connection between humans and machines.
The human perception is still in a ´not’sure´mode to accept the new global shift towards getting automaded, and ports are not an exception. This is a challenge for all other companies and so is for largo robotics. the new identity had to position itself in a way that can simply create a safe and trustable connection between humans and machines.
Future & Hope
Symmetry and reflection
Largo Robotics is born
Solution
The new identity for Largo Robotics is designed to meet the requirements of the brand and also translates its vision and aspirations through a design language that is sensible, futuristic, optimistic, sustainable and functional in every detail. Inspired from the details of the work in Largo Robotics as part of AIDrivers, the new design language is here to help the brand reach the targeted audience purposefully and strategically.
The new identity for Largo Robotics is designed to meet the requirements of the brand and also translates its vision and aspirations through a design language that is sensible, futuristic, optimistic, sustainable and functional in every detail. Inspired from the details of the work in Largo Robotics as part of AIDrivers, the new design language is here to help the brand reach the targeted audience purposefully and strategically.
The two letters are designed to guide the eye to the center of symbol giving a light from the future we believe on its sustainability
Both letters are reflection of each other standing for transition between two different worlds
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